Hi! I’m Willow - a 22-year-old vintage lover and the founder of WillowMimi Vintage, your online destination for curated 90s and Y2K pieces for all you cool, sustainability-minded fashion girlies.

I graduated from Falmouth University in 2024 with a degree in Fashion Photography, where I fell in love with styling, creative direction, and building visual stories. During my studies, I was always hunting for unique pieces to use in shoots - and selling the extras to make room for more. That’s when I realised how much I enjoyed the whole process of sourcing and re-homing clothing.

So after graduating, I took the leap and turned that passion into a business.

One year later, I’m proudly self-employed and loving every minute. I’ve re-homed over 2,000 vintage pieces, giving them a second life and doing my small part to slow down fast fashion. (Hot girls shop sustainably.)

I hope you find something you absolutely love while you’re browsing.

Lots of love,

Willow xx